Welcome to I am Utilitarian - Embrace Functionality Over Form
Our Services
12-Week Structured Coaching Program
I Am Utilitarian offers a structured 12-week programme designed to help you reclaim freedom through a life that works.
Instead of chasing luxury, upgrades and approval, you learn how to build a life based on function—where what you own genuinely serves you, not the other way around.
Because the truth is simple:
many possessions “own” their owners.
They take time, money, maintenance, stress, and space.
They promise happiness, but quietly drain it.
This programme teaches you how to break that cycle.
Across 12 weeks, you’ll learn how to spend intelligently, reduce pressure, and live with clarity—using practical tools such as:
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the Value Curve (why spending more rarely gives you more),
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the 80/20 of value (how function, not branding, delivers 80% of what you need),
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and True Cost Accounting (understanding the hidden price of ownership).
The goal isn’t to strip joy from life.
It’s to design a life that works—calmer, wiser, lighter, and financially free.
12 week program overview
Week 1 - The Philosophy of Useful Living
Week 2 - Reducing the ego
Week 3 - Your relationship with money and how to negotiate
Week 4 - The Luxury Games
Week 5 - The true nature of value
Week 6 - 80/20 of value
Week 7 - True cost accounting
Week 8 - Identity and boundaries
Week 9 - Frugality vs cheapness
Week 10 - When to break the rule
Week 11 - Work on relationships
Week 12 - Implementing in life
Sign up to show interest in the program
You’ll be added to our email list so we can confirm your interest and notify you about upcoming programme dates.